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Video Search Engine Optimization
Video is now one of the quickest ways to achieve top organic search results.
Video Search Engine Optimization (VSEO) offers you one of the best opportunities to cost-effectively drive traffic to
your site. With YouTube's phenomenal popularity and with search engines returning much more than just text
results, you now have an excellent opportunity to get your video ranked on YouTube as well as the first page of
Google. Video is becoming one of the hottest promotion tools on the web. eMarketer is reporting that more than
66.8% of companies plan to utilize this medium to generate more business on the web.
What is Video SEO?

VSEO is the process of promoting your videos to the top of YouTube and Google as well as the other major
search engines.

Why You Can More Easily Dominate The Video Results
Google offers blended results or a mixture of news, shopping images and video results. For this reason, search
engines will more highly rank video content to ensure that searches consistently display mixed search results.

Secondly, although there is a lot of video content available on the web only a small fraction of the content is
properly submitted so that the search engines include it in their indexes.
Everything You Need for a Successful VSEO Campaign

Video Production
YouTube channel setup and optimization
Embedded video integration on your site
Submissions and promotion of your videos through linking and reviews
Video metrics and reporting

Video Fast Facts

It's no secret that Google loves video. Do a search for almost anything that can be shown through a video and
you'll notice YouTube, Google Video and other video websites absolutely dominating the first page. What you
might not know are these amazing behind-the-scene facts:

52% of all web traffic is video (according to industry watchdog, eMarketer)
38% of Google Universal Search results included video (Comscore)
More than 70% of all web visitors watch online video (according to NY Times)
The average YouTube visitor spends 27 minutes watching video per day
The search engines visit video sites every few minutes-so your videos appear in Google, Yahoo and MSN just
MINUTES after you submit, not days or weeks
Because video is so popular, video links and clips often show up before other content

Features

Domination of more of the first page of Google, Yahoo and Bing!
Video Syndication to YouTube and up to 100 other video sites
Properly format video content for submission to search engines
YouTube Optimization
Submit videos, thumbnails, associated video and meta content
Ranking, click throughs and ROI tracking

Benefits

Gain visibility on YouTube as well as across multiple search engines
Improve your search engine ranking
Increase page views and repeat visits
Reach targeted consumers by keyword
Create impact with the power of sight, sound and motion
See results with dedicated reporting
Enhance competitive advantage
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