To 'optimize' a website means to build it so that it will be discovered by search engines, and to design each page in
such a way that the site's contents will be thoroughly mapped and indexed to keywords that potential customers employ
when seeking your products or services. Organic Search Engine Optimization (SEO) engagements with with our
marketing partners, National Positions are based on key objectives using all appropriate techniques available to
professional search engine marketers. National Position's Organic SEO methodology is designed to identify those
steps necessary to move quickly from planning stages through implementation in order to achieve tangible benefits in
as short a time frame as possible.
By implementing our Organic SEO Services, you will drive more targeted traffic to relevant in-site category and landing
pages. Through optimizing the most valuable pages of each category section and ensuring site pages are properly
indexed at each major search engine, our experts will be able to increase overall site traffic and the conversion rates for
your website. National Positions's SEO Services include:

Keyword Market Intelligence
Your keywords are your life. You absolutely need to understand your online keyword market intimately and begin
speaking to it. If you don't, you're missing the many opportunities to communicate and do business directly with current
and new customers.

Your keyword market is the natural "search language" your customers are using to try and find you online. It's the quirky
combination of terms that someone comes up with while trying to accurately describe something very specific to them.

You can make great progress in marketing efforts across the entire business by tapping into this keyword data.
Knowledge of your customer's language means you know what language to incorporate into the best practices of
publishing your website. Adding those keywords to your website while building or maintaining web pages will give you
the competitive advantage to speak your customer's language online.

Meta-Data Optimization/Titles and Meta Tags
Meta Tags (keywords and description) and Title Tags are pieces of HTML code that help describe and classify the
content on a web page. Having a uniquely optimized Title on each page is critical for obtaining the best possible
placement within search engine results.
When the Titles and Meta Tags properly support the content on each web page the potential placement of that page
increases when searched for. Our search experts will write and deliver new Titles and Meta-Tags in an effort to improve
your site's performance at search engines naturally.

Keyword Optimization Campaigns
If you know that there are very specific terms for your business that have a known return on investment for you, National
Positions can focus its expertise on achieving specific keyword rankings through Organic SEO methods.

Publishing Best Practices Integration (BPI)
BPI projects provide businesses that are new to search engine marketing an insider's knowledge of the industry, proper
training for ongoing efforts, and high value services designed to improve results quickly. This service applies search
engine marketing "best practices" to a specific number of web pages on your existing site.

These "best practices" can provide significant impact in search results when combined with your existing quality content
and can be used as a blueprint for your ongoing publishing standards. BPI campaigns are customized to match your
specific needs.
Search Engine Optimization
To 'optimize' a website
means to build it so that it will
be discovered by search
engines, and to design...
Social Media Marketing
Social Media offers a number
of exciting opportunities for
companies to connect with
customers....
Video Optimization
Video or VSEO is one of the
best opportunities to cost
effectively drive traffic to your
site...
Local Search Optimization
Get your company listed on
the local maps and up to 100
of the top online directories.
To get found ...
Conversion Optimization
A good website is not the one
that uses the coolest design
or has the most traffic. A
website also....
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